LAUNCH is a music and arts festival held at Cesar Chavez Plaza in Sacramento, CA. Through the course of a week, artists and designers from music, fine art, design and fashion descend on the city for a celebration of creative culture. The 2013 lineup included performances by artists like Imagine Dragons, Girl Talk, and Minus the Bear, while the city itself hosted runway shows, art events, dance parties and more.
When the festival coordinators approached Band to help develop a visual aesthetic for the 2013 event, we were excited to have a chance to create a brand identity that would be representing such a vast and eclectic array of creative talent. The patterns and colors we developed eventually became as much a part of the brand as the logos themselves, all of which we kept playful, fun and light.
From loud dancefloors to quiet art galleries, from hotel lobbies to city parks, LAUNCH Festival 2013 took over the city of Sacramento. The experience of the festival was catalogued through social media under #launchsacramento, and here’s a few highlights!
Our friends over at ground(cntrl), who also help book and plan LAUNCH, were kind enough to work with our brand guidance to build an incredible website for the festival.
After the festivities had concluded, the site’s focus shifted to feature the story of all of the attendees experiences through their collective Instagram posts. Here’s a few of our favorites:
With musical guests, world-renowned designers, local artists and a spirit of collaboration that extended city-wide, LAUNCH 2013 was a whole lot of fun.
We can’t wait to start planning and brainstorming what LAUNCH 2014 will look like, or to see what sort of talented individuals will take part next year!
